About Wild Ferns brand

All of the Wild Ferns products can be bought on this page are produced by Parrs Products in New Zealand. With some of the most pristine and beautiful landscapes in the world, their philosophy is to ensure their most important ingredients and components come from natural, ethical, and sustainable sources; so they can help do their part to retain and protect the clean, green beauty that is New Zealand. 

All of the Wild Ferns products are:

  • 100% New Zealand Made 
  • Not tested on animals 
  • Environmentally friendly packaged
  • Sodium Lauryl Sulphate free 
  • Paraben Free 
  • Mineral Oil Free 
  • Traceable

 

History of Wild Ferns

Parrs Products Ltd who produced Wild Ferns products is a 100% New Zealand owned family company established in 1951 by Des and Margaret Parr in Auckland, New Zealand. It started as a small cottage industry when Margaret first manufactured dolls dressed in native costume. Merging with Maori Reflections, a souvenir retailer owned and operated by Greg and Janet Parr in the 1980's, the company is now managed by Greg along with his wife, and two daughters.  

The company has continued to grow exponentially, and now occupies its own warehouse, office and showroom and is proud to be one of the largest souvenir manufacturers/distributors in New Zealand.  

An integral part of the company is the product they offer, all of which is a result of their exceptional, innovative team. They are constantly researching and monitoring worldwide trends, to develop products that ensure they remain one of New Zealand's major souvenir companies. Of utmost importance is the quality of their products, and they ensure they are manufactured to the highest possible standards.  

For over 20 years, Parrs Products Ltd has become renowned for their New Zealand made skincare products, all of which feature key naturally occurring ingredients unique to their country.  

They were the first to realise the benefits of using Thermal Mud, Manuka Honey and Kiwifruit in the beauty industry. What originally started in the 1980's as an industry first experiment by producing a bar of soap with Thermal Mud from Rotorua, Parrs Products Ltd has established itself an industry leading reputation. This on-going success has allowed them to discover further the many applications of these natural ingredients; while continuing to expand and enhance the selection, quality and benefits of their skincare ranges.  

Wild Ferns® is the brand name for a range of exceptional New Zealand made skincare products which are recognised not only in New Zealand; but increasingly throughout the world. Every product in the Wild Ferns® range has a distinctive ingredient derived from New Zealand’s unique landscape. They use ingredients such as Bee Venom, Kiwifruit, Lanolin, Manuka Honey and Thermal Mud to deliver real skincare benefits. When you open a Wild Ferns product, delicious scents remind you that you’re looking after yourself with the gentle gifts of nature. 

 

 

Greg Parr and his wife

  

Their Commitments  

Research and development 

A core principal of their business is to re-invest back into research and development to enhance their understanding of the many applications of the materials, and natural ingredients found in their products; in a way that is ground breaking, innovative, and consumer-need-driven.  

International standards 

At Parrs they are committed to producing their products to the highest possible standards that exceed international standards and regulatory requirements.  They also pride themselves in operating their business in an ethical fashion as a responsible and conscientious global business; this commitment spans right across their New Zealand sales, marketing & manufacturing practices; to all of their international partners and distributors.  

Accessible Skincare for everyone 

It is important to us that everyone is able to enjoy the many benefits that come from their naturally derived New Zealand ingredients. They have endeavoured to bring the end consumer the best of both worlds - natural, uniquely New Zealand key ingredients, and an affordable pricing structure. 

About Wild Ferns products

Natural skincare from New Zealand  

As the last country on earth to be discovered, New Zealand is still a sanctuary for nature. More than a third of their land area is protected wilderness, so it is very easy to find yourself in a landscape that is pure and unchanged. Soaring mountains reach for the sky; clear, clean rivers rush for the sea; Pacific Ocean waves wash onto sun-scented beaches; in vast rainforests delicate, feathery fern plants grow in peace, unfurling their promise leaf by leaf.  

New Zealand is their inspiration  

To create their Wild Ferns range, they didn’t need to search the world for secret ingredients and recipes. The freshness of New Zealand is their inspiration. Wild Ferns products are unique and honest, with a special element of difference – just like their country.  

Ingredients that make a difference  

Every product in the Wild Ferns range has a distinctive ingredient derived from New Zealand’s unique landscape. They use ingredients such as manuka honey, kiwifruit, thermal mud and manuka oil to deliver real skincare benefits. When you open a Wild Ferns product, delicious scents remind you that you’re looking after yourself with the gentle gifts of nature.  

You can feel good about Wild Ferns skincare  

Wild Ferns skincare products are all made with special care in New Zealand. They are not tested on animals and are presented in environmentally-friendly packaging. It is also their philosophy to ensure their most important ingredients come from sustainable sources so they can help do their part to retain and protect the clean, green, unique beauty that is New Zealand.  

Quality you can trust from a family business  

The Wild Ferns range originates from Parrs Products, a family business that has been making quality skincare products for over 20 years. They are proud to express the spirit of New Zealand in everything they do. 

New Zealand fern